Quality of Patient Care: Nursing-Sensitive Indicators Essay

Nursing-sensitive indicators play a large role in bedside nursing today. They encompass the care given to patients, how it is given, policies, procedures, and different levels of staffing, education, and experience (ANA). They also provide a means to measure patient satisfaction. Not all involved with patient care will share the same knowledge and experience as can be seen in the scenario of Mr. J. How could nursing-sensitive indicators have changed his outcome? How can data collected on nursing-sensitive indicators advance quality care for all patients? One of the risk factors for acquiring a pressure ulcer, a deep vein thrombosis, or hospital acquired pneumonia is immobility. There can be several causes of immobility and in this case it is the use of restraints. Mr. J has developed a pressure ulcer due to lying flat on his back in bed restrained. When the nurse’s aide assisted him back to bed, lying on his back again, she showed she did not have a clear understanding of a pressure ulcer as a nursing-sensitive indicator. She should have propped him up with pillows so the reddened area was relieved of pressure. Had she or the nurse possessed that knowledge they would have been assessing his skin frequently and repositioning him in bed often enough so as to prevent such an event from occurring. The patient’s need for restraints could be reassessed as well. Is he trying to get out of bed unassisted and is considered a fall risk due to his hip fracture and mild dementia? Perhaps a bed alarm or a sitter would have been better alternatives. Either would have allowed Mr. J to move independently in bed and he would have been less likely to develop a pressure ulcer. Restraints are often used without considering alternatives  first. They can cause more injury than good and decrease patient satisfaction. In this case, it may be difficult to gauge Mr. J’s satisfaction but his daughter certainly wasn’t satisfied with his care. It is possible his hospital length of stay has been increased by the staff’s lack of knowledge regarding nursing-sensitive indicators. At this point the staff must take action to correct the situation and hopefully heal the pressure ulcer. How can hospitals use data collected based on nursing-sensitive indicators to increase the quality of patient care? Hospitals measure certain occurrences such as falls and pressure ulcers. Nursing care directly impacts these. If the number is higher than the national average, for example, a hospital may perform a study to determine the cause and then implement interventions to try to reduce the occurrence of falls or pressure ulcers. By analyzing data collected after an intervention was applied, the hospital can determine if the outcome was achieved or not. Once an intervention proves successful a new policy can be implemented throughout the hospital, decreasing falls or pressure ulcers, leading to improved quality care for all patients and greater patient satisfaction (AmericanSentinelUniversityBlog). Another nursing-sensitive indicator is patient satisfaction with overall care. In Mr. J’s scenario I would say the patient’s family was completely dissatisfied. As a Jewish rabbi he requested a kosher meal and was served pork cutlet due to an error with his order. Were he not mildly demented he may have noticed what he had been served, but he did not and ate it. When the daughter was notified the next evening she discovered the nursing staff had kept it from her and that the nurse was not sensitive to the needs of her father. This was just another complaint in several that had occurred over the last six months. The physician and administrator were notified. This is a serious offense and may prompt the Jewish community to seek care at another hospital. In order to resolve this issue and keep Mr. J’s trust and that of his daughter, several things must take place. The nurse and physician caring for the patient should acknowledge the error and offer a heartfelt apology. They should also assure the family, steps are being taken  to prevent this from reoccurring. If the orders are entered through an electronic health record, IT may need to get involved to determine where the error is occurring in the order process in order to have it filled correctly. The dietary supervisor should be notified and perhaps find a new way to indicate clearly if a tray contains a kosher meal. A sign on the patient’s door could indicate his meal preference so that all entering, whether it is a dietary tech, a nurse’s aide, or the nurse, will clearly see it. That way, even if the patient is confused and alone, as Mr. J was, there will be no mistake made. The issue here is patient satisfaction. Mr. J’s family may still leave dissatisfied but this event may help implement new policies respecting ethnic preferences and the incorporation of them in a patient’s care. In healthcare today, nursing-sensitive indicators are important to hospitals in that they provide a gauge to measure the quality of care patient’s receive. The more knowledge a nurse has of nursing-sensitive indicators, the greater quality care she can provide to produce better outcomes for her patients, resulting in their improved satisfaction. Reference Page American Nurses Association. (2015, January). Nursing-Sensitive Indicators. Retrieved March 12, 2015, from Nursing World: http://www.nursingworld.org/mainmenucategories/ThePracticeofProfessionalNurses/Research-Measurement/The-National-Database/Nursing-Sensitive-Indicators_1 American Sentinel University Blog. (2011, November 02). Health Care On Call. Retrieved March 12, 2015, from American Sentinel University Blog: http://www.americansentinel.edu/blog/2011/11/02what-are-nursing-sensitive-quality-indicators-anyway/ .

Q: Steve Jobs, the Founder of Apple, Was Asked to Come Back as Chief Executive in 1997 When the Business Was Making a Loss. Jobs Was Appointed to Provide a Clearer Vision for the Business and to Improve Its

Many companies throughout the world have suffered from bad leadership decisions or have not adapted well to business cultures brought in by new leaders. This can cause a spread of problems, both internal and external and often the new leader brought in has to make large changes to the way the business is run. The success of this change of leader often depends on their ability to find the shortcomings of the current business structure and to transform it into a competitive force in the future.Steve Jobs founded Apple as a computer company in 1976 and ran it alongside founders Steve Wozniak, Ronald Wayne and investor Mike Markkula. He was a strong minded visionary and often went against other workers ideas. Many rifts were created within apple because of the disagreements he had with other people about the way projects were being run within the company. Eventually, in 1985 Jobs left Apple after being removed as manager of the Mac project, something he had put together and built up.He a cquired Lucasfilm’s animation department Pixar and funded this whilst working on his ‘NeXT’ computer project. He worked at NeXT for a number of years until, in 1995 Apple were convinced by Jobs to buy out his computer company. He then returned to Apple in an informal advisory role at a time when Apple was making the biggest losses since it was founded. In early 1997 after 500 days in the job and over $1 billion in losses the, then CEO was sacked. Jobs agreed to become interim CEO and to take on the responsibility of getting the company back onto the right path.His first move was to dramatically cut the number of products being produced by Apple and focused on a simple matrix structure. He made a laptop for consumer users and a laptop for professional users and the same for desktop computers. This distinctly different structure cut costs and made Apple seem a lot more customer friendly as a company. The next step was looking towards preparing their products for th e future, through development and predictions. The result was a modern line of products that turned around Apple’s fortunes and made them a player in the personal computer market once again.His next focus was creating a media hub, this included the iPod and iTunes and proved extremely successful for Apple and showcased Jobs’ ability to see future trends and lifestyles. Jobs managed to completely transform Apple from a company making giant losses to one of the most valuable companies in the world by stripping it down and completely rebuilding the structure and culture. His critical decision making skills alongside his vision of the future allowed Apple to reconcentrate on innovating and staying ahead of competition.

Summarize Essay Example | Topics and Well Written Essays - 250 words - 4

Summarize - Essay Example This means that students were expected to understand the lectures through the discussion forum. This helps the students in learning the lecture in a wider context. This leads to learning environment where speaking is not necessary. No set rules regarding learning strategy was provided by the instructor but the instructed provided guidelines regarding how communication should take place between students in the forum. The coursed focused on team based work as students helped each other in finding solutions and students were even encouraged to look for solutions on their own. Attendance for the course was not required, lectures were not deemed necessary, topics were given to the students and students were made to find content for the topics on their own. The course seemed to be quite vague as the course did not even provided any guidelines regarding course outcomes. The course overview already focuses on the interaction and the learning

The characteristics of food production and food and beverage service Assignment

The characteristics of food production and food and beverage service systems - Assignment Example The paper dwells upon the factors affecting recipes and menus for specific systems. Different systems will have different factors affecting their recipes and menus. In the conventional system, recipes and menu items are flexible depending on the tastes and preferences of the customers. With the onsite kind of production, the management, and cooks interact with the clients almost on a daily basis and therefore have to modify the menu. In both systems, menus will be affected by the current budget, and skills in preparing specific food. In addition to that, the time taken to cook specific food, and when they will be required by the customers will also affect the recipes and menus. As indicated before, the conventional system is labor intensive, explaining why it is costly. With the decentralized kind of operation, many employees are required to ensure that every point remains active. With the view of reducing the cost of operations, this system employs both skilled and unskilled staff m embers. However, this has implication on the quality and consistency of the food prepared. On the other hand, the centralized food system has fewer employees, who are also highly skilled. The resulting advantage is improved food quality, consistency and control of resources to prevent waste. With fewer staff members, there is low cost of operations leading to high returns. Justify the suitability of systems for particular food and beverage outlets (P4) The discussed food systems are suitable for particular outlets. For instance, the conventional system is particularly suitable for restaurant, and institutions of learning search as colleges. As indicated before, there is a high perception of high quality of food under this system. This perception will be imperative in increasing sales in these settings. This attracts and retains such clients, which is a competitive edge of the business. On the other hand, the centralized system is more convenient in

An Investigative Study on the Book of Matthew Term Paper

An Investigative Study on the Book of Matthew - Term Paper Example By concentrating on the Jewish tradition, the writer leads to a conclusion that he must have been a Jew and that the book was written in a Jewish community. It is speculated that the book was written in the first century AD. Also, the writer concentrates a lot on the Old Testament prophecies of the coming of Messiah, and this, too, leads to the same conclusion, i.e. that he must have been a Jew. The chronology of the book of Matthew covers a vast spun of time. It dates back before the birth of Jesus Christ, as is revealed by the prophecies, dwells on the life and work of Jesus on the Earth and also touches on the future when Jesus would come again. Scholars have also noted that the book of Matthew borrows a lot from the book of Mark, the writings commonly referred to as the Q-source and Jewish custom material. The original language was Greek. Following the closeness between the book of Matthew and Luke, the conclusion follows that the book was written by Matthew, one of Jesus’ disciples, who was a tax collector (Freeborn 156). David Sim, in his article â€Å"Matthew and the Pauline Corpus,† shows that the writer of this book had much knowledge of the epistles written by Paul. He argues that not only do the scriptures rhyme, but also the scriptures in the book of Matthew speak defensively on various topical issues that are addressed by the Apostle Paul in the epistles. Matthew is portrayed in his writings to be a strict law-obeying Jew, unlike the Apostle Paul, who is depicted as a gentile, by and large arrogant and ignorant of the law. The close comparison brings much of inter-textual relation to the two scriptural contexts. Matthew closely alludes to the ideologies addressed by the Apostle Paul and also borrows a lot from Mark. This is clearly illustrated in the narrative mode of describing Jesus’ lifestyle, and this, to a large extent, supports the thematic concern of inter-textuality (Sim 403). As a matter of fact, the comparison of the book of Matthew and other books written by the disciples simply affirms the possibility that the book was written by a Jew and that this happened after the ministry of Jesus on the Earth. There is a great correlation between the books of Matthew, Mark, and Luke, and much contrast emanates from the epistles of Paul. A close evaluation indicates that just as Mark and Luke, Matthew is a Synoptic. However, critics point out that Matthew happened to live and write before the other gospels were created as a lot is likely to be borrowed from the scriptures of Matthew by the other gospels. However, the gospel, according to the book of John, is clearly distinct and cannot fit in such a comparison (Constable 3-4). Cartel Warren, in his article â€Å"Matthew and the Gentiles,† elaborates further on the purpose of the book as having been meant specifically for the gospel. The book, thus, engages in a very detiled discussion on the contemporary gentile world alluded to in the gospel. The writer highlights some key indicators from the book of Matthew that suggest an already predefined mission of writing the scripture. To begin with, the story of creation found in the book of Genesis is clearly addressed in the opening scripture of Matthew. The sovereignty of God’s purpose for Jesus is clearly depicted here. He compares the purpose of Jesus to Abraham’

Attack on The White House Essay Example | Topics and Well Written Essays - 2500 words

Attack on The White House - Essay Example Space exploration has been left behind by the U.S.A being equipped with satellites apt enough to eye any corner of this world in a matter of minutes. Defense wise as well, U.S.A has the elite position having large chunks of budget being attributed towards the armed forces and most importantly the nuclear sector. Thus, there should be a general consent that the U.S.A is in present world the "ultimate power". Such a concentration of power and authority has not been under calm and tranquil circumstances. Instead, the U.S.A has attracted strong criticism and opposition of many rivals. They can be termed as terrorists in the American 'terminology'. Owing to such a criticism, many sensitive and central points in the U.S.A are at stake as can be observed from the past events like ninth September. The next best point of such a hunt can even be the statue of liberty, the pentagon and also the white house. Thus, to counter the lethal effects of such an emergency certain steps should be a dopted to either curtail or minimize the losses as much as possible. The white house has a place of paramount importance in the U.S.A. Located at 1600 Pennsylvania Avenue, Washington D.C, it is not only the residence of the president of the U.S.A but also a shelter for many governing executive operations. It was built on a neo classical style between 1782 and 1800. The names such as Executive Mansion (1810- 1901), President's House, President's Palace and President's Mansion were also used interchangeably for it in the past. Apart from its official significance, it is also of concern to the civilians as it houses the museum of American history and art. Hence, this structure spread over 7.3 hectares (18 acres) retains utmost importance. Returning to our topic, any kind of terrorist attack on such a prominent place of a dominant nation as the U.S.A could therefore, have serious consequences. To manipulate such a situation of emergency effectively certain steps as mitig ation, preparedness, response and recovery should be followed. However, such an incident could lead to several severe economic, social, academic and other consequences both within the national perimeters and across the border. Whereas, the rivals might in their own interest benefit from such a situation. But we shall see which impact has the highest weightage as we continue. I. Mitigation The technique of mitigation primarily revolves around the principle of not letting the attack happen on the first hand. Such a step is surely tough but if successful it can promote insurance of many lives and losses. Coupled with this, it may also include the calming down of a chaos disaster if white house is attacked. In the U.S.A, the Citizen Corps should train to inculcate this skill into volunteer's stock of craftsmanship to not only survive but also make the surroundings survive as well. In addition, the Department of Homeland Security should adopt necessary steps to detect any suspicious activity and operation beforehand. Certain gadgets and sophisticated cameras with latest updates should be installed to make the white house fool proof. Preparedness Nothing in this highly developed world as well is perfect. Even the flawless

Leadership outline Essay Example | Topics and Well Written Essays - 250 words

Leadership outline - Essay Example However, the leader still has the ultimate power in the decision making process. In this type of leadership, the leaders delegate to their employees on what they want done and how they want it implemented, but they do not consider the opinion of the employees in the decision making process. This approach of leadership is employed in cases when the forerunner has all the material to solve the problems or rather challenges facing an organization. In addition, the approach is mainly used on a short time basis and in cases where the employees are highly motivated. This mode of leadership is used in cases whereby the manager provides little or no guidance and gives employees as much liberty as possible. The employees are fully involved in the affairs of the organization as well as the final decision making. The entire authority or power is given to the employees and they are responsible for determining goals, making decisions, and resolving problems on their own with regards to organization’s operations. Source: TownsendJoellyn, PhillipsS.James, & ElkinsJ.Teri. (Oct 2000). Employee retaliation: The neglected consequence of poor leader–member exchange relations. . Journal of Occupational Health

Professional Journal Paper Essay Example | Topics and Well Written Essays - 500 words

Professional Journal Paper - Essay Example During the course of reading of the article, it seems that in spite of comprehensive review of literature; the author failed to provide a proper framework of study. The article missed the quality of coherence. The author discussed the patterns of crimes in logical manners. He, even, did not ignore the nature of crimes in different states of the United States. In his opinion, these crimes can be rooted out from the society after the elimination of the causes of the crimes. However, he did not discuss reasons in proper context. For example, he considers the increasing cases of theft as the natural consequence of ‘split families’, but he ignored the view of biologists who traced the roots of theft in human genes. The author conducted a survey to ascertain the problems of judicial system. Open ended questions have been included in the questionnaire of the survey which enhanced the scope of the research. The respondents of the questions are mainly adolescents, which raised a figure at the credibility of the research as mature opinion is missing in the research. The writer explained the social phenomenon of crimes in good context. He traced the roots of crimes in the social problems of the society. For example, commenting upon the recent mass shooting incident at a college of New York, he blamed stress and depression of the teen agers as the major cause and stressed upon the need of the promotion of more recreational activities to develop competition among teen agers. While analyzing, he ignored the efforts of the rehabilitation department and analyze the incident superficially. The suggestions for the overhauling of the criminal justice system can be declared as old wine in new bottle. (Sameul 1977) However, the article carries new information for the practicing lawyers. They can use this angle of information for the benefits of their clients. He discussed the various clauses and articles of the constitution in different contexts thus contributed to the

Feminine Principles Essay Example for Free

Feminine Principles Essay People usually accept themselves as weak and helpless because of the speed of economical and social changes and the destruction of labor security. Therefore, it is a period of the unsafe world we live in. However, a majority of real experts and specialists, especially women, are getting to know how to find out their workplaces rather than hoping for an innovated structure in the society. Women are different from men, in particular, in choosing the leadership ways. As a matter of fact a female advantage takes place. All human beings are created of the excellent coordination of the Masculine and Feminine Principles, and all persons have both male and female power as a piece of their being humans. Our views of male and female have been much distorted under the terrestrial circumstances that were the reasons of the derangement in the human life. Our common cultural ideas of what a man is, and what a woman is, are distorted, artificially created stereotypes of what these genders are indeed. A significant piece of this treatment process is looking for some balance in the relationship between male’s and female’s power, and reaching some equilibrium in our mutual relations with the male and female power around our world and us. We fail to do this if we have distorted concepts about the essence of a man and a woman. In course of time as a rule leaders have been depicted as men it is only not so long ago that women are starting to obtain recognition for their abilities in Leadership. Still, women can be such good leaders as men. The main thing is how women accept themselves. Being surrounded by men women shouldn’t feel unconfident and they shouldn’t be afraid to say something not to look silly. They have to treat themselves as strong human beings but not as weak creatures. †¦Feminist movements possess a unique sense for the instant future. Those movements have to be comprehended, not as an affirmation of superiority, but as the creation of fairness. There have been a lot of discussions about balance and equilibrium; accurately for this principle to come a reality women’s’ rights have been enhanced. People mustn’t think that this will be advantageous only for women; it will foster general balance, and therefore it is essentially for concordant evolution. Sally Helgeson in her book â€Å"The Female Advantage: Womens Ways of Leadership† portrayed an inquiry of four female leaders carried out in the 80s and comparing it to a study made by Mintzberg (How Men Lead in 1973) applying the familiar ways understood as diary studies. These studies are my favorite ones. They are carried out by spending the whole day for some weeks with the matter and registering every tasks then classifying them. The study by Mintzberg contained five men that have been main leaders in business of their times. This book depicted the discrepancies between women and men and set out that maternity brings up management, conversation abilities and capability to balance. Women concentrate on the process and men concentrate on reaching the set goals and completion. As a matter of fact women can be flexible. They can fulfill diverse tasks and assess coordination and relations. The writer determines the leadership system applied by men as Hierarchy. (Mitstifer, D. I. 1995) †¦This structure pursues a row of command; data is filtered out, collected and classified as it goes to the top across proper channels. The female leadership characteristics are depicted as a Web system that makes communication easier. I would like to trade places with Margaret Thatcher. She was sticking to the men’s leadership features. She has never set certain targets but she has been trying to make use of any opportunity. Helgesen revealed that the places of employment women had inclined to be webs of inclusion. She clarified that their organizations were structured like a web but not a hierarchy and that distributing data and information was a main principle of their efficacy. The web of inclusion can be named as a model for helping us redesign the institutions that frame our lives (Helgesen, 1995, p. 16). Web-like organizations are especially apt to be driven by clearly articulated values, since a tight focus on mission is the glue that holds their flowing structures together. (Helgesen, 1995, p. 286) The web of inclusion, backed up by the new science (Wheatley, 1994), reveals the universe in operation: not as a precisely calibrated great machine in which each constituent part is locked into its own immutable slot, but rather as pulses of energy that continually evolve and assume shifting shapes as the various elements interact, and in which identity is inseparable from relationship. (Helgesen, 1995, p. 16) The architect of the web works as the spider does, by ceaselessly spinning new tendrils of connection, while also continually strengthening those that already exist. The architects tools are not force, not the ability to issue commands, but rather providing access and engaging in constant dialogue (Helgesen, 1995, p. 13). The web procedure is something new, not just a team method; though a web of insertion usually fulfills a particular task, it is not dispersed upon reaching the purposes. Vice versa it plays a more long-term role as it outlines procedure as well as system, provides new ways of approaching problems, of thinking, of connecting people, of giving them information and motivating them (Helgesen, 1995, p. 33). In this way it is easier to achieve a mutual understanding as well as mutual agreement. Still, what is a female advantage? Can we say that women are better than men while being a leader? Women who made their minds to make a career change after several years of non-employment usually apply that time to check the nature of their job again in terms of more mature private and professional purposes. When they back to the place of employment, they feel better who they are indeed and what they are willing to do. As a rule these women can be a model for girls and for even for some men who, because of insecure place of employment, have to know how to change the places and how to be ready to be changed as well. (Helgesen, S. , 1997) Women are the greatest users of some general seminars, school courses, and private advancement programs. Women look for some new opportunities in training more actively, and they do not spare money and time for such purposes. Therefore, they are responsible for the things they do and they want to apply all their efforts. There are lot of women nowadays who are involved in entrepreneurship. â€Å"More than one-third of all small businesses are now owned by women†. (Helgesen, S. , 1997) Women had to discover strategies and methods that had to be suitable for the circumstances of the new economy and new world in general full of information. Womens biggest contribution to our life and our world can be their perseverance upon destroying the form rather than just setting. In such a way all this made them to invent innovated ways that are collectively reforming our world. Women have distinctive characteristics that can be called as `feminine principles that let them be better executives and leaders. These female principles express our cultures fundamental intentions about discrepancies between in what way women and men act and creation of such principles in the community results would lead to the better life. A wish to enhance personal relations, to treat everybody with respect, provide and distribute data and information, and work as a team group can be considered as feminine principles. A woman is charming and full of inspiration. A modern business woman is a cute, clever and astute, well-dressed lady. She is energetic and can manage people and money successfully. They can mobilize when it is needed, they are eager to adapt to the new conditions more quickly than men. If I had my own mercantile agency I would choose a woman for sure to work as a sales manager. Women are great diplomats. They have something that men lack in order to persuade people to buy something, for example. The strong point of women is paying attention to the details. Men are considered to behave more effectively at the top of the crisis, but it is more difficult for them to stand it for a long of time. Meanwhile, women are more sensitive towards stresses and other problems. However, they can firmly resist these problems if last for a long time. Women run risks less and they are more law-abiding than men. So, both women and men are human beings. They have much in common, but in the same time they really differ from each other. Men and women both have advantages and disadvantages. References 1. Helgesen, S. (1995). The web of inclusion. New York: Currency/Doubleday. 2. Wheatley, M. J. (1994). Leadership and the new science. San Francisco: Berrett-Koehler. 3. Helgesen, S. (Spring, 1997). Women and the New Economy. Leader to Leader. pp. 34-39. 4. Helgesen, S. The Female Advantage: Womens Ways of Leadership. Doubleday, New York, N. Y. , 1990. 5. Mitstifer, D. I. (1995, October). Empowerment. Kappa Omicron Nu Dialogue, 5 (4), 1-2.

Gullivers Travels Essay Example for Free

Gullivers Travels Essay Ten days after returning from his previous voyage, Gulliver is confronted by Captain William Robinson to work as his journey to the West Indies. The doubled salary is cause enough for Gulliver to accept the invitation and sets sail two month after the invitation. Upon arriving in Tonquin, Gulliver is appointed Captain of a sloop (a small sailboat with one mast and two sails) and ordered to transport goods; he is shortly captured by pirates. He earns his crews freedom but his attitude lands him on a small boat with limited food. He soon finds a few isles and decides to stay in the cave of a seemingly barren island—except for a few shrub patches. After some keen observation, Gulliver notices something strange obstructing the sunlight and deduces it must be a floating island. He tries to be noticed but the inhabitants seem to give little regard for his shouting. Eventually, the floating mass draws near and from it, descends a seat that Gulliver is instructed to mount. He is then drawn up into the Island. Gulliver is welcome by many people, whom he noticed to be very strange. Their eyes look in different directions and their heads do not sit level upon their heads. In addition, he takes note of their attires, which are covered with â€Å"celestial bodies and musical instruments. † People also have a servant who follows them and carries a â€Å"flapper. † This is essentially a mace, but with a soft sac on the end. The servant’s use it to slap their masters’ mouth or ear with the intent of alerting them that it is their turn to speak or listen while in conversation. After meeting with the King, Gulliver is appointed a language tutor. Shortly after his first lesson, Gulliver notices the island to move over villages, during which, subjects collect monies from the people below. In addition, he learns that the people value mathematics and music above all. (Because of this, their language is primarily based on the sciences stated previously. ) Their skill sets are limited to these two disciplines, as well as astrology. There are also in constant fear of an apocalyptic demise, resulting from an ever incumbent meteor. After a months stay, Gulliver is learned enough to speak to the King. Gulliver is now informed by the Prince, (one of the few free thinking individuals) of the dimensions and working of the Island. He is most intrigued by the motion of the Island and how it manages to stay afloat. It is explained to him that the most experienced astronomers figured that by mounting and manipulating a great magnet in the center of their island, they are able to float and move in any direction at will. However, the island is only able to move over a specific area on earth because of the specific magnetic forces required to maintain their desired altitude. Gulliver also learns how the Island is able to rule over the inhabitants of the land below. This is done mainly through varying degrees of punishments. Essentially, Laputa uses its size and position to, block out the sun, bombard the villagers, or, simply crush the village by means of ‘dropping’ the island. Gulliver then learns of a rebellious village, with capabilities to ‘capture’ the island and kill the King. In order to maintain peace and save himself, the King has granted freedom to these people. From that instance, the King and his family are restricted from leaving the Isle. Gulliver’s boredom leads him to want to leave the Island. He approaches a lord who seems to be genuinely intelligent and curious. (An oddity on Laputa) The lord lacks musical talent and is therefore regarded as unintelligent by the inhabitants. With the help of this lord, Gulliver proceeds in petitioning the King to leave Laputa. The King accepts and proceeds in leaving Gulliver with a friend of Laputa in a place called Balnibarbi. The man whom he is left with goes by the Lord Munodi. He is of high rank and possesses great wealth. The Lord proceeds to take Gulliver around the city of Lagado. It is of great surprise to Gulliver that the city is in shambles, the people are poorly dressed, and the ground is barren. They then proceed to the lord’s estate and it is evident of the stark contrast between the city and the estate. It is well built, well managed, and has fertile vineyards, as well as cornfields, fountains and meadows. The villagers do not have high esteem for this estate and do not strive to exemplify it—rather the opposite. Gulliver is then informed that, after a visit to Laputa by some if the city’s inhabitants, they decided to construct the Academy of Laguda. The sole purpose of this Academy is to develop new agricultural and architectural techniques. The new techniques are very flawed and extremely outlandish and have left the city in its current in its current state. The techniques are supported by so many mindless individual that they allowed for the destruction of the mill. Gulliver is very curious to the details of the projects that the Academy is working, so much so, that he decides to visit. Gulliver is allowed to visit the Academy. He takes careful note of the ongoing projects. First he sees a man attempting to use cucumbers as sun storage devices. He then witnesses a scientist attempting to turn feces into food. Another researcher attempts to turn ice in gunpowder and is fully invested into the idea of the â€Å"malleability of fire. † Gulliver travels throughout the Academy and witnesses many more experiments. There are blind paint mixers who are under the impression that they can smell color. There is even a scientist who is under the impression that his random word generator is capable of writing books on any topic. A linguist is under the impression that speaking is a waste of life and every breath used to speak brings people closer to death. He proposed everyone be mute and simply act out the message they wish to convey. Lastly, Gulliver witnesses a professor attempt to teach mathematics by writing equations onto wafers and feeding them to his students. Part III: Chapter 6 Gulliver is still at the academy and proceeds to visit professors who are dealing with politics and government. They propose that taxation of women be based upon their physical attributes and relative beauty. Other claims that to uncover conspiracies, they should search through the feces of the citizens. They even propose kicking and pinching the politicians to make them ‘less forgetful. ’ After witnessing the propositions and experiments of many, Gulliver concludes that there is nothing here that he could benefit from and wishes to leave. Gulliver wishes to travel to Luggnagg but cannot find a vassal to take him. Not wanting to stay in Lagado any longer, he decided to travel to Glubbdubdrib. He is able to deduce that the Isle is inhabited by people capable of doing magic. Upon his arrival, Gulliver requests an audience with the King—he is granted his wish. Gulliver then witnesses people simply disappearing and reappearing and ghosts serving food. He is initially surprised and startled by these events but becomes accustomed to them. He even goes so far to request the King to appease his personal requests. The King willfully satisfies Gulliver’s requests to speak the dead. He speaks to many prominent historical figures such as: Hannibal, Caesar, Pompey, Brutus, Junius, Socrates, Epaminondas, Cato, and Sir Thomas More. He converses with them and learns that history is not as it seems and that often, it is glorified in order to cover up the embarrassing truth.   Still in the company of the King, Gulliver continues to talk to the reincarnations of prominent historical figures. He observes how Homer and Aristotle carry themselves and even goes as far to point out their mistakes; mistakes that they accept without any aggression toward Gulliver for doing so. He then proceeds to interrogate the more modern rulers and is disappointed to learn that they have not been honest with their subjects as they should have. He also calls upon simple ‘less developed’ English ancestors, whom he finds remarkable large and of good stature. He concludes that the Nobles have diminished the physical strength that the English were once blessed with. Part III: Chapter 9 Gulliver returns to Luggnagg in disguise. He only wished to return to his beloved mother country—the Kingdom of England. His shipmates confess to the officials that a stranger is aboard, resulting in his capture, interrogation and confinement. The King has heard of Gulliver’s adventures and wishes to speak to him. Gulliver is then informed that, all of the Kings visitors are required to lick the floor as they enter the Kings room. Because Gulliver was a guest, the floor was cleaned very well, but on occasion, it is sprinkled with poison to kill the Kings enemies. Because of his vast knowledge of foreign places, the King grows to favor Gulliver and treats him very well. Gulliver is ‘invited’ to stay for an additional three months—he is obedient.   While in the company of the Luggnaggs’, Gulliver is told of an immortal people. These people are marked by a spot on their forehead and are called the Struldbrugs. Gulliver fantasizes how he would live his life if he were immortal. He concludes that he would study all arts and sciences and learn to acquire riches. Gulliver ponders the topic even further and postulates that he would ‘reasonably expect’ to be the â€Å"wealthiest man in the kingdom. † After being exposed to these individuals, he learns that they live forever, but are not young forever. This is a tragic flaw and the government actually considers them dead after the age of eighty. He also learns that they grow to be saddened and to live a life with neither joy, nor love. All of their marriages eventually become dissolved and they despise all mortals, most likely out of envy. As he learned of these people and about their true state, Gulliver regretted wishing that he could be immortal. Part III: Chapter 11 After spending ample time in Luggnagg, Gulliver is eventually allowed to leave. He is finally able to find a vassal to take him to Japan, with hopes of continuing on to England. Upon arrival, Gulliver had again; found himself in an uncomfortable situation. He eventually finds a Dutch ship travelling to England. The captain agrees to take him, as long as Gulliver provides works as a surgeon for half the usual rate. By blending in as a Dutchman, Gulliver is able to satisfy the Emperors requirements. He is then excused from the ritual stomping of the cross. They are now free and continue to Amsterdam, from where Gulliver is able to find passage to England. Upon arrival he goes immediately home to his healthy family.

Successful Maybank Strategy In Market Marketing Essay

Successful Maybank Strategy In Market Marketing Essay Strategy is a high level plan of an organization to achieve their goals which means that it shows what the organization wants to achieve and how the organization achieve their goals. In other word, strategy is a comprehensive plan that sets long term direction and guides resources allocation to accomplish an organizations objectives. (LoPresti, 2009) Strategy involve the purpose of the organization, the goals and objectives of the organization and the plans and methods to achieve the organizations goals and objectives which we normally knows as vision, mission, objective, and tactics.(Anon) Vision and Mission Vision can be define as what the organization wants to be. Furthermore, it is a long term view which concentrates on the future. Mission explains why the business exists, and how it achieve its vision. In additional, mission supposed to be easily to understand by their staff, and customers. Defining organizations vision and mission can leading to its success. In additional, most of the successful and profitable companies are proudly to display and live theirs. (MCEACHRAN, 2011) Objective Objective is the heart of a business. It give a clear indication of where the business is heading and what it is striving to achieve. (Pierrepont, 2012) In other words, objectives monitor the progress and keep the company focus on goals. The objective of organization should be measurable, realistic and achievable based on the actual capabilities of the business. Besides that, objective should contain a specific time deadline and refer to a specific outcome to be effective. (E.Hamilton, 2001) Tactic Tactic is the planned and ad hoc activities meant to deal with the demands of the moment, and to move from one milestone to other in pursuit of the overall goal(s) (WebFinance, Inc., 2013) In other words, tactic is something the organization willing to change to meet the local conditions. This means that tactics is a short term method which set by line management and taken to accomplish strategy. (Riley, 2012) Strategy is seemed like a managements game plan which to running the business by strengthening the firms competitive position, satisfying the customers and achieving performance targets. Besides that, Strategy is also about to satisfying the needs of stakeholders, to blending of internal resources and the direction in which the organization is going. With the existence of strategy, the organization can determine the basic long term goals and the objective of the organization. Besides that, the organization also can determine the method or action to allocation of resources necessary to achieve the goals. Strategy is concerned with deciding what business an organization should be in, where it wants to be and how it is going to get there. (Riley, 2012) 4.0 The Successful of Maybank Strategy in Market The pressure on banks in this region is tremendous. To attract consumers requires more than just innovative products. Products can be copied, and pricing can be reduced by aggressive competitors. We must also look at the timing and the way we communicate with our customers. Building a valued relationship by identifying and understanding their needs is the best way to attract and retain customers. (Teradata, 2011) said by Mohd. Fadzil Bin Ismail, the head of Customer Relationship Management for Maybank. Maybank executives realize that the banking syatem nowadays had become a relationship-driven business in worldwide. Essentially, banking product are viewed as commodities, and the price can be reduced by aggressive competitors. However, the relationship between the bank and its customer can act as a key to success. Thus, Maybank had shifted its competitive strategy from concentrating on the product selling to focus on building the customer relationships. The goal of Maybank was to increase their understanding of customer and improve each customers experience during the interactions with Maybank, and thereby increasing the customers retention, loyalty and profitability. To achieve this goal, Maybank had launched a new Analytical Customer Relationship Management (aCRM) project in 2007. The goal of Analytical Customer Relationship Management was to help Maybank to better understanding their customers by communicating with them at the right time and using the right channel. Customer Relationships Management (CRM) is treated as a core function. We have invested in an Analytical Customer Relationship Management (aCRM) system which enables us to go beyond meeting customers current expectations, allowing us to anticipate their future needs in a proactive manner (Maybank, 2012) The Analytical Customer Relationship Management has driving their business growth and increasing the customer satisfaction. With this strategy, Maybank had increased the marketing campaign success rate by ten times. Lead generation times were slashed from weeks to hours, new campaign time to market was cut from weeks to days, and the average conversion rate jumped from a low of 0.3% to an average of 8% and a high of 30%. From the commencement of the project in August 2007 until late 2009, Maybank gained RM 3.0 billion (USD 961 million) in new sales (Maybank, 2010) In July 2010, Maybank has reframed its vision and mission to accelerate its transformation journey. The new vision of Maybank is to become a leading regional financial services provider by 2015 while and the new mission is to humanise the financial services from the heart of Asean. (Ang, 2010) To achieve this goal, the ability to offer a superior value proposition to customers is necessary and this is not a small challenge especially in the hyper competitive banking market. 6.0 Solutions In recent years, Maybank make strategic changes designed to enhance the consumer experience to improve their relationship with customers. Thus, Maybank had introduced a lot of product which designed to enhance the financial well-being of its customers. Electronic Bill Presentment and Payment (EBPP) programme A process that automate the generation of bills to third parties such as customers or business, and thhereby providing a comprehensive bill payment service to customers. (Maybank, 2011) Foreign Currency Mudharabah-i (FCM-i) account The first short-term Islamic foreign currency term deposit account in Malaysia which based on the principle of Mudharabah (the concept of profit sharing between bank and its customer).

Gender Inequality in the 1970s Essay -- women, solutions, stereotype, g

There is no upper limit to the risks men are willing to take in order to succeed, and if there is an upper limit for women, they will succeed less.† (Clay Shirky, 202) Shirky, the author of â€Å"A Rant about Women† argues that women must become more aggressive and demanding to ultimately achieve their goals. No matter how society reacts, men take on any action, bypassing the â€Å"Golden Rule† to achieve their goals and desires. On the other hand, women lack this procedure in their search for self-promotion, as Shirky argues. However, in Chisholm’s speech â€Å"Equal Rights for Women†, Chisholm argues that the undeniable reason for gender inequality in the 1970’s, was the lack of opportunities women were given in the workplace. Chisholm’s viewpoint includes the reason women weren’t treated with equal respect as men, was because women weren’t given the chance. Both authors battle the reason for gender inequality equally de monstrating how this social problem existed; only differentiating on the reasons. In this essay I will argue that Shirky’s position on gender inequality is stronger based on the anecdotes he provides of women asserting themselves to become more successful; additionally providing a solution for women to become more aggressive. In the 1970’s, when a woman walked into an interview, she was questioned if she can type. This occurs because of the stereotype that women usually occupy the lower standard jobs; the less important ones, in other words. The positions women usually occupy include: secretaries, librarians, and teachers, because women are viewed as incapable of withholding job options such as managers, administrators, doctors, lawyers, and Members of Congress. As Shirley Chisholm declares in her speech, â€Å"The unspoken assump... ...unately still exists today. Both Shirky and Chisholm work at publicizing this issue to society, however represent different reasons for why this issue exists. Shirky believes women are not as aggressive in demanding self-promotion as well as equality, while Shirley believes the root of gender inequality is the low amount of opportunities women are given in the workplace in comparison to men. While I consider Shirky’s argument stronger, I still agree with Chisholm’s argument based off of the job position evidence she provides. Based off both articles, women need to become more arrogant and selfish to rightfully demand what is theirs, no matter what the consequence. Men can do it, so why can’t women? Works Cited Chisholm, Shirley. â€Å"Equal Rights for Women†. Washington D.C., May 21, 1969 Shirky, Clay. â€Å"A Rant about Women†. Shirky.com. Clay Shirky Blog, January 2010

Solar System Essay -- Science Astrology Planets Essays

Solar System Humans live on a small planet in a tiny part of a vast universe. This part of the universe is called the solar system, and is dominated by a single brilliant star-the sun. The solar system is the earth’s neighbourhood and the planets Mercury, Venus, Mars, Jupiter, Saturn, Uranus, Neptune and Pluto are the Earth’s neighbours. They all have the same stars in the sky and orbit the same sun. Scientists believe the solar system began about 5 billion years ago, perhaps when a nearby star exploded and caused a large cloud of dust and gas to collapse in on itself. The hot, central part of the cloud became the sun, while some smaller pieces formed around it and became the planets. Other fragments became asteroids and comets, which also orbit the sun. The early solar system was a turbulent mix of hot gas and rocky debris. In the solar system everything is affected by the sun’s gravity. The planets and a variety of other objects, including comets, move the way they do because of the sun’s gravitational attraction. Our planet, Earth, is the third out from the sun. The planets are all different. Their differences are largely the result of their different distances from the sun. We call the planets that are closer to the sun, including the Earth, the inner planets. They are small rocky worlds. The outer planets are much larger and are made from much lighter materials. All but two planets, Mercury and Venus, have moons in orbit around them. The Moon The explorers found a dead world. There is no air and no water. Without an atmosphere, the sky is black at midday and the temperatures swing by hundreds of degrees from day to night. No rivers or oceans have eroded the surface; no volcanoes are rebuilding the boring landscape. The surface has survived unchanged for billions of years. Smooth plains and lava flows that froze on the Moon long before life arose on the Earth. Elsewhere, the Moon still bears the scars of every rock that has hit it from space, both large and small. The footprints of the visiting astronauts will survive for millions of years. Crash and splash Astronomers now believe the Moon is the remains of a giant cosmic traffic accident. In its very early days, the Earth was hit by a runaway planet the size of Mars. White-hot molten rock were splashed into space, and solidified into a ring of rocks around the Earth. These th... ...ut beyond Neptune. Then the surprises began to appear. First, Pluto follows a very elongated path rather than a neat circle around the Sun. Its orbit crosses over Neptune’s more circular route, so that sometimes Pluto is actually closer to the Sun than Neptune is. Its orbit it also tilted up more than any other planet. Double planet With better telescopes, astronomers found that Pluto is far smaller than any other planet-only half the size of Mercury is. And it’s not alone. In 1978, a moon was discovered orbiting very close to Pluto itself: only a powerful telescope can show them apart. This moon, Charon, is half Pluto’s own size, so that the two look more like a double planet and its moon. Charon lies so close to Pluto that it looms large in the sky. Pluto and Charon always turn the same face to each other as they orbit: from one side of Pluto Charon is always visible, while an imaginary inhabitant on the other side would never see Charon at all. In the 1990s, astronomers started finding many smaller worlds orbiting the Sun in this region, rather like the asteroid belt further in. Because they are made mainly of frozen water and gases, they are called â€Å"ice dwarfs†.

How Does Medieval Literature Exhibit the Roles of Men and Women Essay

How Does Medieval Literature Exhibit the Roles of Men and Women Introduction   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The medieval literature is full of stories of the perilous adventures and the valorous heroes. Many sections of the medieval literature are ironic and usually comprise a message. The characters in the medieval literature are frequently kings, knight, or Queens, such as in the Chaucer’s, Sir Gawain, the Canterbury tales, and the Greek knight. Majority of the supporting characters in these tales are in one-dimensional and defined by their roles and tasks in the society. However, the main characters in the medieval literature exhibit the sign of independence and are not exclusively defined by the society’s expectations.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In the Knight, the medieval realms never appeared to be surprise whether women are nobles or peasants, they were not only confined to household duties such as cooking, sewing, spinning and weaving but also hunted food and fought in battles. In the wife bath’s tale, a knight the major character raped a woman .From this it shows that the women rights were not valued and any one in top authority could violate these rights without any of the consequences for Knight violated the right willingly (Chaucer, 119).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In addition, the women were not valued much to men; there was no equality of women to women. This is well illustrated when the immortal Knight, must do everything he can to find out what women want in their lives, orders from the queen. When he meet old woman after he had travelled almost everywhere, the woman responds to the question that all they want is to be equal to men. In another incident is evident that women are not esteemed or rather not much repudiated .Another Knight often insults the woman who agreed to marry. He calls her ugly and evil, he berates her in every imaginable way. He does not appreciate her stature appreciate her stature and blemish the reputation of all women (Chaucer, 136).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Sir Garran exhibits the position men should hold on the society, According to him, men should be there to respond to the challenges facing the women. He faces critics from other Knights when he says that each should be unique in the way that they respond to the challenges and in the way, they perceive their roles in the society .In addition, he says that they must preserve their integrity and reputation. When one of Knight insults the woman married, Sir Garwan responds that should not happen to knights (Bennett, 121).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   As the role of women is portrayed in the tale, the vulnerable and Assertion of the wife of Bath community was very different in Chaucer’s time; the women were suppressed and the men dominated the society. The destructive and manipulative nature of the women was much emphasized by men. Just like eve in the bible, the women were blamed for the failure/downfall of a man. Through the Bath of wife, Chaucer tries to investigate the hardship of the self-realization in a woman in the restricted environment. Alison, the wife of bath, symbolizes antifeminism searches and stereotypes for peace and happiness in a patriarchal community. Unluckily, Alison is never in harmony with who she actually is as woman (Chaucer, 105). Chaucer’s uses a series of satires to ultimately illustrates that under her apparently certain appearance; there conceal the soul of a defenseless, lost woman. In Green Knight and Sir Gawain, Sir Gawain is as well a kni ght. He is from King Arthur’s Knights of Round Table, a very important at that time. The Knights were anticipated to be brave, honest, and chivalrous. After the Green Knight proposes and enters his dispute, Sir Gawain is courageous enough, as the knight could be, to intensify to the challenge.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   As we see from these tales, men are portrayed to be courageous, honest, and hardworking. The men in the society dominate the women. These show the lowed position of women in the society. They are discriminated, and viewed to have negative effect in the society. The man decides the roles of their women and has power of them.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The control and dominance in the wife of Chaucer is the Wife Bath story. Alison, the main character recognizes dominance of his husband as the major purpose of her story and life. Alison is a headstrong and controlling woman. She desires to dominate her husband. She trusts that, in order to be her companion, a man needs to be submissive and that she remains the head of the household. Although she has been married for several times, she has never accepted to be dominated by a man. She says out of her five marriages, two were bad husbands and three were good husband. The wife of the Bath is aggressive to get what she wants and nothing can stop her because she lives for dominance.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In conclusion, characters in the medieval literature are different and unique in their behavior; however, each character plays a role to exhibit the role of men and women in the society. According to Albert in his book Medieval Sexuality, a girl says â€Å"I can’t mind if am beaten by man but a woman†¦Ã¢â‚¬  (52).This shows that characters in the book do not exhibit understanding of their rights and roles as men and women they should hold in the society. In medieval literature it is evident that women had hard times while men lived harsh lives, perhaps all in effort to perform their roles. References Chaucer. â€Å"Conversion and Convergence: The Role and Function of Women in Post-Medieval Icelandic Folktales.†Scandinavian Studies  2 (2012): 165. Blumenfeld-Kosinski, Renate. â€Å"Medieval Life Cycles: Continuity And Change.†Ã‚  Medieval Review  (2014): Source document

The Things They Carried Passage Analysis

â€Å"Spin† Passage: The Things They Carried The function of the passage from the episode â€Å"Spin† is to introduce a different interpretation of the concept of â€Å"boredom,† one that pertains to the war and the soldiers specifically and not often experienced by civilians. The type of boredom described by the narrator in the passage is tenser, and encompasses many more emotions that the Alpha Company comes across.Throughout the passage, the reader gets the idea that the soldiers are not bored in the irritated and uninterested way that most people typically are. Instead, the men are anxious, anticipating the next unpleasant event to come upon them at any moment. The narrator explains, â€Å"You’d try to relax. You’d uncurl your fists and let your thoughts go. Well, you’d think, this isn’t so bad. And right then you’d hear gunfire behind you and your nuts would fly up into your throat and you’d be squealing pig squeals † (O’Brien 34).This description of how the soldiers would behave, with curled fists and apprehensive thoughts, jumping at every noise, proves that they are not nonchalant but hyperaware of their surrounding and on edge. When the narrator describes war as â€Å"boring,† he refers to the redundancy of always worrying, then allowing oneself to relax for a moment before being bombarded with another battle. The first three sentences from the quote have a calm, slow attitude, especially when juxtaposed with â€Å"gunfire,† â€Å"nuts,† and â€Å"pig squeals,† which are harsh, callous words.The way in which O’Brien chose to write that particular quote is similar to the repetitive way that the soldiers wait, making the reader understand to some level what it is like to live that way. As a result, O’Brien uses this passage to introduce a new, atypical definition of the word â€Å"bored,† where it is used as an â€Å"umbrella† word for many other emotions, including anxiety and fear.

The Impact of Cultural Capital on Advertisement

The impact of Cultural Capital on advertisement Class Professor *** Name Date Overview The French sociologist Pierre Bourdieu first proposed the concept of cultural capital. Since the 1980s, social capital has become a popular concept in many disciplines concerned and analysis of important starting point. Hofstede (1980) published a study in the field of cultural significance of the research results. In 1980s, scholars did a large number of cross-cultural consumer behavior based Hofstede’s cultural construct.After the 1990s, globalization and technological revolution in the joint action, cultural issues in all areas of marketing, reflected in all directions, the impact of cultural capital on advertisement journals were seen everywhere. â€Å"Advertising. † The word of foreign origin, derived from the Latin word â€Å"Adteurture†; its basic meaning is the meaning of attention and induce the latter evolved into the English language â€Å"Advertise†. In recen t years, advertising fills of people’s lives. From the television’s ads, newspaper’s ads, outdoor walls’ ads, to the network, advertising are seen every where.But in different cultural background, consumer values, consumption patterns and consumer behavior are different. Cultural capital has a deep impact on advertising, which cannot be ignored. Today's society is in economic globalization; all the advertising companies cannot separate from cultural capital. We need to know when planning to advertise the nation's culture, and culture types, this is the ads, predictable. â€Å"Cultural capital has three subtypes: embodied, objectified and institutionalized. † (Bourdieu, 1986). According to three different types of cultural capital.Below, I will talk about my type of advertising of these three different effects. Embodied cultural capital Embodied cultural capital is embedded in the individual's cultural capital. One of the most important parts is the language of the capital. â€Å"Linguistic capital, defined as the mastery of and relation to language, can be understood as a form of embodied cultural capital in that it represents a means of communication and self-presentation acquired from one's surrounding culture. † (Bourdieu, 1990) A hundred years ago, an American visited a Chinese government officer and his wife.First meeting, the American praised the officer’s wife was very beautiful. The officer replied: â€Å"Where, where. † The American did not understand, thought and answered â€Å"from the top to the bottom. † The officer still said â€Å"Where, where. † The American got confused. From this story is easy to see cultural shuck; when Chinese people are praised, they often reply â€Å"where† as a humble answer; meanwhile, Americans say â€Å"thank you†. In advertising design should also consider this factor. For example, â€Å"white elephant† is a battery brand; they first translated their company name into English â€Å"White Elephant† directly, but found poor sales.Later, they realized that white elephant in some countries is considered to be useless things. Who will buy useless things? With the lion was sent to the company described as a powerful force. They renamed their company â€Å"Brown Lion†, meaning the battery is strong, powerful. Sales really improved. In the study of language and culture, The Chinese company â€Å"Haier† was a successful story when it founded in China. The first time the company was called â€Å"qindao-libohaier†, then before entering the international market, it changed its name to â€Å"haier†, a catchy name is not only simple to speak, but also share the same pronunciation with â€Å"higher†.Language is the main tool of culture and communication. Languages of different ethnic groups also showed different ways of thinking. It is this difference that has cultural differen ces, but it also constitutes an obstacle to advertising. However, in various languages, the same concept can be used to explain things or title meaning. Furthermore, it is this commonness for different cultures that provides a basis for communication. In the design of advertisement, the use of this commonness can make the advertising language have less effective results. Objectified cultural capital Objectified cultural capital consists of physical objects that are owned, such as scientific instruments or works of art. † (Wikipedia) These cultural products can be transferred to economic capital such as Physical nature, in advertising design, mainly in aesthetic taste, business negotiations, consumption patterns, new product development and packaging, the color range on the part of Objectified cultural capital. Today,color is called a universal language; it shapes the character and not only has the function to open up markets, but also has great promotional role.For example, re d has been accepted in many countries, especially Asian countries such as China, Japan, Korea, India, in the festive activities. In these countries, streets and people’s houses are decorated with red as the main colors; red ornaments are also very popular. But in Germany, people do not like red. A Chinese red package for fireworks that was exported to Germany was once slow moving. After a survey, the fireworks company found that consumers in German feel insecurity from red, then they changed the package color to gray.Sales increased sharply as a result. In the United Kingdom and the United States, gold and yellow are symbols of honor and loyalty, so they are the favorite colors of men. In the United States, a yellow taxi is the most popular; meanwhile, Kodak's film is also known for its yellow packaging, but in Japan, yellow sometimes has the meaning of morbid or unhealthy. Thus, yellow for Japanese men is a taboo color. The color of culture may have different advertising eff ectiveness. Institutionalized cultural capitalInstitutionalized cultural capital consists of institutional recognition, most often in the form of academic credentials or qualifications, of the cultural capital held by an individual. (Wikipedia) Social structure affects the way people interact and their consumption patterns. Advertising design should be based on the country or region depending on the application of different social structure, market segmentation, product positioning. Family size and background, education, income, occupation, social class belongs to the division.In Middle Eastern countries, the average family unit is the family, including parents and children, family size lot, so advertising the focus should be on family. Otherwise, a country's general education level of the factors that determine a lot of advertising. In some countries more than 70% of the population is illiterate; text ads apparently will not have very good market, its design means it should make mo re use of image-based. Supplements Beside Pierre Bourdieu's three subtypes of Cultural Capital, cultural capital of the advertising I think there is another important effect: the timeliness.Different countries and nationalities have their own forms of traditional festivals and celebrations. China's traditional festivals are the Spring Festival, and Mid-Autumn Festival. Europe and many countries have Easter, Thanksgiving, and Christmas. There are many different areas of the world with various cultural festivals. Festival time and content are different, but shopping during the holiday season often peaks. This is also advertising the best time, so designers should know in advance the situation festival, to seize the opportunity. Another example,product placement is very popular in recent years.The film industries, and the market, continue to develop; product placement is bound to become more common. The film itself is a cultural product, in addition to its own original entertainment fe atures; advertising has become a special carrier. Each film has its own schedule, so people tend to focus on the film that will be fixed in time or the first round of the premiere broadcast. Indeed, in the first release, the audience is full of curiosity with novelty, we look forward to most, when most concerned about; it should be the best advertising time. SummaryCultural ties and capital have been associated for more than 20 years. Numerous cases demonstrate the importance of cultural capital. Advertising should follow the laws of the market. The advertising industry is a cultural industry; culture is the basis for the development of the advertising industry. A national culture based on advertising will be a healthy campaign. Design should understand the culture of the international market, and according to their cultural analysis of advertising, production, adjust to better meet the target country markets, to meet the needs of the international market of consumers.

Computer Uses Essay

Today’s technology has changed the view of world. Among them computers are one of the best creations of the technology. Computers are the best closer look of new era’s technology. Computers are very useful in our routine life as a source of entertainment, as a medium of education and as a one way of business. First, Computers play a role of entertainer in our life. We can play a game on the computer. We can also download and upload games from the internet or from the game DVD. We can also enjoy music and movies too. For example, If you want to see movies, you can see it online through internet or you can see movie on DVD. Same way, if you like to listen music, you can upload songs from the CD or you get songs from online from the particular music sites. There are so many sites available on the internet like youtube.com, videoshare.com for the movies and video songs. This way we can get relaxation by using computers. Second is as a source of an education. Computers are the best companion for the students. Computer has many kind of services which can be helpful for the students for instance microsoft word, power point, HTML, java, etc. We can use microsoft word for writing purpose, we can use power point to make slide shows. Moreover, there are so many study sites available for online tutoring. It is really a very easy and cheap way for the study. You can find your any type of study related question to study online. In short, computers make study easy and interesting. Last but not least use of computer is as a medium of e-commerce. Today in our busy world people avoid to waste time for their shopping. Now a day consumers like to buy and sell their stuff online. Best example of online shopping is e-bay. On this particular site you get all necessary things like books, electric and electronic items, clothes etc. Moreover from e-bay, you can sell stuff too. I particularly love this site.

Application of Separation of Powers in India

Application of Separation of Powers in India APPLICATION OF SEPARATION OF POWERS IN INDIA Separation of powers in Indian context: Doctrine of separation of powers is structural rather than functional. In India not only there is a ‘functional overlapping’ but there is ‘personnel overlapping’ also. A proposal of incorporation of the doctrine of separation of powers was proposed in the constituent assembly and the Constitutional history of India exhibits that the framers of the Indian constitution had no sympathy with the doctrine. In India separation of powers has not been awarded a Constitutional status. The doctrine of separation of powers is a part of the doctrine of basic structure of the Indian constitution although it isnt explicitly noted in it and consequently, no law and amendment can be surpassed violating it. The functions of various organs of the state have been diligently defined by the makers of the constitution. Parliamentary form of governance is followed in India. In Indian Constitution it is expressly mentioned that the executive power of the Union and of a state is vested by the constitution in the President and the Governor, respectively by articles 53(1) and 154(1), but there is no corresponding provision vesting the legislative and judicial powers in any organ. So accordingly it has been held that there is no strict separation of powers. Although prima facie it appears that our constitution has based itself upon doctrine of separation of powers. The Indian constitution has not entirely incorporated the doctrine of separation of powers but has taken a lot from the concept and kept it as a guiding force. The theory of separation of power has just been used as a guiding principle to separate the powers only to that extent to which it alienates the organs of the government from each other. In India fusion and not rigidity of separation of power is followed. The legislature or the executive cannot interfere with the judicial functions of the judiciary as it is independent in its field. The conduct of any judge cannot be discussed in the Parliament as per the Constitution. The High Court and the Supreme Court has been given the power of judicial review and they can declare any law passed by the Parliament as unconstitutional. The judges of the Supreme Court are appointed by the President in consultation with Chief Justice Of India and the judges of the Supreme Court. The power to formulate Rules for efficient conduct of business vests with the Supreme Court. Article 50 of the Constitution puts an obligation over the state to take steps to separate the judiciary from the executive. But since it’s a Directive Principle of State Policy, therefore it’s unenforceable. In a similar way certain constitutional provisions provide powers, privileges and immunities to MP’s, immunity from judicial scrutiny into the proceedings of the house, etc. Such provisions are thereby making legislature independent, in a way. The President is conferred with the executive power as it is provided in the Constitution. The Constitution enumerates the powers and functions of the President. The President and the Governor are immune from civil and criminal liabilities. Separation of Power- Parliament Executive India, since it is a parliamentary form of government, therefore it is based upon intimate contact and close co-ordination among the legislative and executive wings. However, the executive power vests in the President but, in reality he is only the formal head and that, the real head is the Prime Minister along with his Council of Ministers. The reading of the article 74(1) makes it clear that the executive head has to act in accordance with the aid and advice given by the cabinet. Generally the legislature is the repository of the legislative power but, under some specified circumstances President is also empowered to exercise legislative functions. Like while issuing an ordinance, framing rules and regulations relating to public service matters, formulating law while proclamation of emergency is in force. These were some instances of the executive head becoming the repository of legislative functioning. President performs judicial functions also like while assenting to death senten ces. Separation of Power- Parliament Judiciary Parliament can also exercise judicial functions, like in the matter of the breach of its privilege. In case of impeaching the President both the houses take active participation and decide the charges. Judiciary also performs various administrative functions when it has to supervise all the subordinate courts below. It exercises legislative power also when it formulates the rules regarding their own procedure for the conduct and disposal of cases. Executive functions of the legislature The legislature is prone to perform the following executive functions: a special role is played by the legislature in the executive field, especially in the parliamentary form of government. As a matter of fact, the life of the executive in a cabinet form of government is totally dependent on the will of the legislature. It is the legislature which elects the executive from itself. After election, the executive has to be responsible to the legislature. If the legislature expresses its no-confidence in the executive, the latter must resign. Thus, from birth to its death, the executive is tied to the chariot-wheel of the legislature. Legislative functions of the executive The executive also performs some legislative functions as noted below: In a parliamentary system of government the chief executive like the Queen of England and the President of India summons and prorogues the legislature. The authority can dissolve the lower house and order for fresh elections. It is a practice in almost all the countries of the world to refer the bill passed by the legislature to the chief executive for approval. Unless the chief executive okays the bill, it cannot be law. The chief executive can withhold his assent which is called the veto power of the executive over the legislature. When the legislature is in recess, some urgent laws can be made by the chief executive by promulgating ordinances which will have the force of law. The life of an ordinance varies from state to state. It is a short-term measure. This is a direct legislative fiat of the executive. In a parliamentary form of government the executive has a mass of legislative spade-work. It is the executive that initiates a bill in the legislature. So in a cabinet government a minister initiates bills in the legislature. A bill sponsored by a private member has little scope of success in the absence of direct patronage from the ministers. Thus we find that the Prasar Bharati Bill to ensure autonomy to the All India Radio and the Doordarshan was piloted by the Minister for Information and broadcasting in the V. P. Singh Government. The executive makes what is called delegated legislation. The legislature cannot make the minutest details of all laws. It frames only the broad laws. The minor aspect of the legislation is done by the rule-making powers of the executive. These rules and regulations which have the same force as law is the exclusive legislative domain of the executive. The executive also shares the legislative functions of the nature of financial legislations like the budget and theFinance Act. In India, no money bill can be introduced in the legislature without the prior approval of the President. Thus all three organs act as a check and balance to each other and work in coordination and cooperation to make our parliamentary system of governance work. India being an extremely large and diverse country needs a system like this where all organs are responsible to each other as well as coordinated to each other, otherwise making governance possible becomes a very rigid and difficult task. JUDICIAL PRONOUNCEMENTS In Keshavanand Bharti case (1973), the Supreme Court held that the amending power of the Parliament is subject to the basic features of the constitution. So, any amendment violating the basic features will be held unconstitutional. This scheme cannot be altered by even resorting to Art.368 of the constitution. In Ram Jawaya v. Punjab (1955) case, the Supreme Court held up the observation that the executive is derived from the legislature and is dependent on it for its legitimacy. Cabinet ministers in India both executive and legislative functions. Art. 74(1) gives the upper hand to the cabinet ministers over the executive by making their aid and advice mandatory for the President, who is the formal head of the State. In Indira Nehri Gandhi v. Raj Narain (1975) case, the Supreme Court held that adjudication of a dispute is a judicial function and parliament cannot even under constitutional amending power is competent to exercise this function. In Swaran Singh case (1998) the Supreme Court declared the Governor’s pardon of a convict unconstitutional. In subsequent judgments, the Supreme Court upheld the rulings of the Keshavananda Bharti case regarding the non-amend ability of the basic features of the Constitution and strict adherence to the doctrine of separation of powers.

Fluoridation and Toxicity Issues Assignment Example | Topics and Well Written Essays - 1500 words - 1

Fluoridation and Toxicity Issues - Assignment Example Fluoridation might actually result in the darkening of the teeth or dental fluorosis and may even affect the gums (The Debate over Adding Fluoride in Our Water, 2013). This will result in something like what American researchers called the Colorado Brown Stain, which was a result of excessive use of fluoride and which affected some children from 1909 to 1915. Moreover, the darkening of the teeth was not related to tooth decay (The Story of Fluoridation, 2011). In a study by Parnell et al. (2009), there have been 88 studies that revealed that fluorosis may be derived from drinking of water treated with fluoride. Fluoride consumption in drinking water may also be associated with problems concerning the health of the skeletal system. The most common is bone fracture (Limeback, 2000). The most common of these bone fracture types is hip fracture (Diesendorf et al., 1997). Moreover, data from 29 studies prove that long-term consumption of drinking water with fluoride can result in bone fracture (Parnell et al., 2009). Indeed, even though these studies are mostly from the United States, it does not change the fact that the potential harmful effects of fluoride can happen to any group of people in the world as long as they are exposed to relatively large amounts of the chemical in water. The third and perhaps most difficult concern, which I hope Dr. Nokes will bring up and clarify, is that an excess of fluoride in the human body is simply â€Å"detrimental to long-term dental and overall health† (The Debate over Adding Fluoride in Our Water, 2013). This is indeed very alarming because people are actually not familiar with the standard amount of fluoride that a human body must take in as well as the maximum levels of the chemical that the body can handle. Although the Environmental Protection Agency of the United States points out 4 mg/L as the standard maximum tolerable aount of fluoride that Americans can take in, the data may be

Supply Chain Management Coursework Example | Topics and Well Written Essays - 5500 words

Supply Chain Management - Coursework Example This paper using qualitative research method analyses the effectiveness of supply chain management on the basis of the activities and capabilities that the organizations seek from their supply chain partners. The research basically supports the argument that the effective supply chain management is dependent upon the effective operational and relational competencies of the supply chain partners. However it is also advocated that collaborative supply chain management challenges the traditional supplier-customer arrangements and changes taking place in the respective organizations largely depend on the correlation of competency of the supply chain partners and the long term relationship within the supply chain. Recommendations for the future studies are also made. A supply chain consists of all activities associated with the flow and transformation of goods and services from the raw material stage through to the end user as well as the associated information flows. Supply chain is made up of many interrelated organizations starting with raw material suppliers and including parts and components suppliers, subassembly suppliers, the product or service producer, the distribution channels, and ending with the end-use customer. 1.1 Supply Chain Management The focus of supply chain management is on managing the flow of goods and services and information through the supply chain in order to attain the level of synchronization that will make the supply chain more responsive to the customer needs and at the same time lowering the costs. Traditionally each segment of the supply chain was managed as a separate entity focused only on its goals. However in the present day competitive business environment the ability of a company to enhance its competitive strength is largely determined by the combined capabilities of all of its supply chain members. The

Assignment Example | Topics and Well Written Essays - 250 words - 43

Assignment Example Likely trained as a Priest himself, Fulcher of Chartres (c. 1059 - ?) was one of the earliest historians of the First Crusade (1095-1099), a military expedition undertaken by European Christians to regain the ‘Holy Lands’ and recapture Jerusalem. In the particular excerpt from Fulcher’s chronicle that I have assigned to you, Fulcher recounts Pope Urban II’s (1088-1099) speech at the Council of Clermont. This speech is thought to have launched the First Crusade. incumbent (someone currently holding an official position); diocese (bishopric or area under the authority of a particular bishop); patriarch (a leading bishop in the Orthodox Church of the Byzantine Empire); ecclesiastical (of or referring to the church); patriarchate (area under the authority of a particular patriarch); cathedral chapter (body of clergymen formed to advise a bishop or, in his absence, govern the particular area under his authority); cultic (of or pertaining to worship According to Barlett, Latin Europe is that component of Europe which was predominantly Roman Catholic from the very beginning. The zone had common characteristics in geographical and cultural context. Latin was the dominant language for communication with a combination of Latin and Roman culture. Internal differences existed in the Latin Europe of the early Middle Ages unlike Latin Europe of the later Middle Ages. (Bartlett, 1) The ‘Latins’ were also referred as ‘Franks’. In the initial half of the ninth century, the Christian West and the Franskish Empire shared the same boundary. Frankish Europe as per Bartlett’s definition is the land of Carolingians. This was the center of the West. Some parts of England, Northern Italy, France and West Germany were also included. During the High Middle Ages, this part of the Empire may be regarded as central. The religion was

Comparing Vulnerability to Posttraumatic Stress Disorder among War Research Paper

Comparing Vulnerability to Posttraumatic Stress Disorder among War Veterans and the General Population and Gender Differences in Developing the Disorder - Research Paper Example This criterion was based on the fact that it would be almost impossible to get members of the general public who have been to battlefields, majorly because the number of such participants is merely restricted to victims of war, journalists, and aid workers all of who are deemed to comprise a very small proportion of the population. This decision was also motivated by the fact that in the present survey, none of the non-veteran participants indicated as having served in any warzones for any length of time. Using this criterion, the average length of time spent in warzones by the participants was 12.9 (std. dev. = 19.07) months. While some veteran participants had never been to warzones, the longest amount of time served in such regions by any of the participants was 60 months. Uncharacteristically, the standard deviation for this data is larger than the mean, implying that the rate of variation form the mean was particularly huge. The inferential tests were undertaken at the 5% level of significance. Ten out of the 13 participants diagnosed with PTSD were veterans, signifying that this group made up 76.92% of all cases of the condition diagnosed within the sample. The non-veterans were, therefore, more likely to fail the PTSD test, recording 13 (72.2%) of all failed PTSD tests. Using the ‘chitest’ function in Excel, the significance of associations between pairs of variables was assessed. The association between veteran status for individuals and PTSD prevalence was statistically significant (χ2 = 7.30, df = 1, p = 0.007). Clearly, the above result confirms the significance of the difference in the ratios indicated above, with the implication that the prevalence of PTSD was significantly higher among veterans than among the non-veterans. The Pearson chi square value for the association between PTSD status (either being diagnosed with the condition or failing to show signs for the same) and gender

Essay on The monthly LME spot price for aluminium in USD per tonne

On The monthly LME spot price for aluminium in USD per tonne between June 2008 and June 2014 - Essay Example China’s economic growth during the period of the fluctuations in the prices of aluminium affected the price of the metal. Secondly, there was a consolidation of the steel industry affecting the trend of the prices in the metal across the globe. More so, global warming and carbon sequestration must also have had a hand in the fluctuations in the aluminium prices. Finally, the rising costs of production and the loss of value of the US dollar must played a role in the changes in price of the same product. Historically, the prices of metals across the board always had a positive or an upward trend whereas the dollar kept at a constant for long period of time. The duration and amplitude of price fluctuations in the case in question must have been as a result of numerous change in the economic strength of the metal market in general (ASWATHANARAYANA,2012). Considerations in supply and demand of aluminium and unexpected events like natural disasters and accidents do influence the variations in the price of the aluminium during that given period of time. The global events in question are like recessions, economic growth and inflation do affect or influence the trend in the prices of the aluminium. The demand for metal in China was a result of the infrastructural expansion in the country. I think, in August 2008, the increase in price of aluminum was a result of the increased demand in the aluminum metal due to the intensive development in china ta that specific time. The inflation and recession of 2008 that affected most countries in the world must have been reasons for the fluctuations in aluminium prices. Minerals have a high tendency of losing when it comes to changes in the economic climate of the market and the general market. Inflation made the demand for the aluminium go down leading to the fluctuation in price during that period of June 2008 to June 2014 (

Accessibility testing Essay Example | Topics and Well Written Essays - 1000 words

Accessibility testing - Essay Example The society also helps researchers and engineers to contribute their findings and experiences through similar opportunities. An accessibility test was performed on the society’s website (www.spe.org) to determine the site’s usability across a number of parameters and to evaluate whether the site was accessible to people with various abilities. Some of the core criteria that were used to perform this test included site design, content and functionality. All test cases were constructed on the basis of the Web Content Accessibility Guidelines (WCAG) developed by the World Wide Web Consortium (W3C). The purpose of testing the accessibility for the website is to perform a conformance evaluation of the site to determine whether the site meets industry guidelines such as the WCAG. While the site can be evaluated using automatic and semi-automatic testing tools like HTML Validation service or WAVE (Web Accessibility Evaluation Tool), it was decided to perform a manual evaluatio n of the website. The purpose of the manual method is to evaluate a webpage based on a list of checkpoints or criteria as specified under WCAG 1.0. The W3C recommends the use of a Graphical User Interface (GUI) to evaluate a sample of web pages. For the purpose of this project, two different web browsers, namely Microsoft Internet Explorer (IE) and Google Chrome (GC), served as the GUI for the accessibility tests. The following tests were performed to evaluate the website’s conformance to the WCAG (W3C, 2011): 1. Image test: Turned off the images and checked whether the alternate text was available. Method: (in IE) Tools ? Internet Options ? Advanced ? Uncheck ‘Show Pictures’. (In GC) Options ?under the Hood ? click ‘Content Settings’ under the Privacy tab ? select ‘Do not show any images’ under the ‘Images’ tab. 2. Sound test: Turned off the sound and checked whether the audio information was available through other alternatives like text or images. Method: Open Volume from quick tray, click ‘Mixer’ and click on ‘Mute Speakers’ 3. Font test: Changed the font size of the text on the various controls in the webpage and evaluated if the site was still usable for larger font sizes. Method: Hold CTRL key and move the mouse wheel up or down to increase or decrease the font size respectively. 4. Resolution test: Tested the pages under various screen resolutions to determine whether any scrolling was required to navigate across the web page. Method: On Windows 7 machines, click ‘Show Desktop’ icon, right click on any part of the screen and select ‘Screen Resolution’. Modify the screen resolution in the resulting dialog. 5. Color contrast test: Changed the screen color to Grayscale and determined whether the color contrast in the web page was still sufficient. Method: Open ‘Calibrate Display Color’ from the Control panel and change color settings in the fields pro vided. 6. Keyboard accessibility test: Attempted to navigate across the page controls using the keyboard (especially using the TAB key) alone. Determined if the site was navigable without the use of a mouse. Method: load the webpage and use the keyboard for all navigation and interaction with the webpage. 7. Backend Content test: Disabled all style sheets, scripts and applets and evaluated whether the site was working as expected. Method: (in IE) Tools ? Security ? click ‘Internet’ in the zone section ? click ‘Custom Level’ ? Scroll down to ‘Scripting’ ? disable ‘Active Scripting’. (In GC) Options ?under the Hood ? click ‘Content Settings’ under the Privacy tab ? select ‘Do not allow any site to run JavaScript’ under the ‘JavaScript’ tab. Results The following table summarizes the results for the

Customer Decision Making and Brand Personality Essay

Customer Decision Making and Brand Personality - Essay Example Branding is done for particular objectives chief among them helping in the delivery of the message to the potential clients with clarity and precision. A great brand also confirms the viability of a product and the company that presents the brand and also connects the target market with the product emotionally. A good brand also motivates buyers and gives them more reasons to identify with the product has made specifically for them. Wanting cannot be done in isolation without understanding the needs and desires of the customers. A brand should therefore integrate the emotions and desires of potential clients with the identity of the product to increase the magnitude of the product (Schiffman et al, 2011). Brand Personality Brand personality is described as a set of human features that can be identified in a product, good or service that is available in the market; it is a feature that customers and potential clients can easily relate with due to its consistent traits and features. Br and personality is considered as a value added trait that makes a good more visible and imposed to the clients. A product with good brand personality has the ability to excite, is competent, sincere, rugged and sophisticated. A customer feels free to buy a product whose traits and characters can be related to their own behaviors and lifestyle. A carefree, youthful, elegant, rough, and thoughtful personality identifies easily with a product that has the same pool of features. The market is like a crowded room full of different products shouting to be seen and recognized by the buyers or potential clients. A good brand personality stands out in a crowded market and does this without standing or being more conspicuous. The brand trait and personality alone is enough to make all the customers recognize it and make an effort towards buying it. Great brands are believed to go beyond â€Å"transactional loyalty† which is the negotiated sales and frequency points to create a real con nection that can create emotional royalty (Schiffman et al, 2011). Before a customer can understand and recognize a brand, there is need for the marketer to understand his/her brand personality. The marketer and the organization must put itself in the shoes of the customer by first analyzing the impact that the brand may create. An organization must therefore identify an object, personality or even animal that they feel suits their image or the image of their product. For example, which car brand or animal does an organization feel it can be associated with? Can the analogy of a convertible or a Volvo, or even a lion or a given sport or movie celebrity fit into the services they offer? (Sung, 2010) Understanding a brand personality is like taking a look at the mirror to see what your reflection looks like in your face and in the face of the customers. Clarity and confidence in a brand personality is also essential for organizations and marketers for it enable them to identify the st rengths and weaknesses of the brand (Russell and Emily, 2011). Implementing a brand personality is an important aspect of marketing as it requires in depth analysis of the nature and impact of that the brand may create. Implementing a brand personality require the complete adopting of three steps which are attributed to the strength and ability of a brand to impress.